HubSpot pricing in 2026: editions, seats, credits and what it costs

From what we see with clients, new HubSpot portals in Europe, the Middle East and Africa buy one edition for the whole account from 1 October 2026, pay per GTM or Ops seat, and get monthly HubSpot Credits that emails, workflow actions and AI agents use. Existing customers keep their current pricing for now, but HubSpot's terms let it move older subscriptions to current products, so check before you renew.

Not yet. Existing customers keep their current pricing, and HubSpot hasn't published a date for moving them. Its terms allow it to move older subscriptions to current products later, so it's worth checking your usage before your next renewal.

In our experience it applies to new portals in Europe, the Middle East and Africa from 1 October 2026, so the UK and South Africa are in scope. Buyers in the US and Australia stay on hub-based pricing for now.

On the new model you don't buy hubs separately. You choose one edition for the whole account, and each person's seat sets what they can use.

No. On the new model each account has one edition, and seats set what each person can do.

A GTM seat gives full access to HubSpot's marketing, sales and service tools. An Ops seat gives access to selected automation, reporting and governance tools, for people who support customer-facing teams. Every account needs at least one GTM seat.

Starter includes 5,000 credits a month, Professional 10,000 and Enterprise 15,000. They reset monthly, and unused credits don't roll over, including any extra credits you've bought.

On the new model, yes. Every email HubSpot sends uses credits, including marketing, automated and transactional emails, and so do workflow actions, except branches, delays and go-to actions. An email sent by a workflow is charged twice, once for the send and once for the action. On Professional and Enterprise, sends and actions covered by a capacity pack don't use credits until the pack runs out. One-to-one emails from a connected inbox don't use credits.

15 credits per email for the first 10,000 sends in a month, then fewer per email as volume grows: 5, then 2, then 0.5.

About 75,000 credits a month at the first-tier rate of 15 credits per email. Professional includes 10,000 credits, so the rest comes from extra credits or an Email Sends pack.

If you only have your included credits, features that use credits pause until your next reset date or until you buy more. Once you've bought extra credits, use above your limit is billed at €0.01 or $0.01 a credit, up to a spending limit HubSpot sets at up to 50% above your monthly credits. There are no automatic upgrades, and admins get alerts at 75%, 85% and 90%.

It depends on your volume. In our Professional example with 8,000 marketing emails a month, the 10,000-send Email Sends pack came to €1,600 a month against €1,800 on pay-as-you-go. On Starter at 1,500 emails a month, the Base Marketing Pack came to €210 against €235.

Record capacity. Starter includes 25,000 records, Professional 250,000 and Enterprise 15,000,000, and contacts count inside that.

It depends on your volume. Teams that send a lot of HubSpot email or run heavy automation can pay more for that activity. Mixed teams can pay less because each person needs one seat rather than one per hub. Run your own numbers in our calculator.

For new portals on the new pricing, yes. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee.

You pay Muloo. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. The engineer who builds your HubSpot runs it.

Not with Muloo. The prices are HubSpot's own, and Muloo doesn't resell HubSpot licences or add a markup.

Usually US dollars, in our experience. South Africa is on the new seats-and-credits pricing for new portals, and the rand cost moves with the exchange rate. A Professional GTM seat is $100 a month on monthly billing (still a yearly commitment), or $90 a month if you pay annually. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals.

Partly. On HubSpot's new pricing for new EMEA portals, there's one free edition with up to two users, 300 email sends a month and up to 3,000 records, and other limits may apply. The paid editions, Starter, Professional and Enterprise, include the free tools plus paid seats, monthly HubSpot Credits and higher record limits. Buying in the US or Australia? You're on hub-based pricing for now, and this answer doesn't cover its free tools. Source: HubSpot's seats-and-credits catalogue supplement, checked 8 Oct 2026. The new model applies to new EMEA portals.

On the new pricing for new EMEA portals, a GTM seat is €20 / $20 / £18 a month on Starter and €175 / $175 / £155 on Enterprise. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing (still a yearly commitment), or €90 / $90 / £81 a month if you pay annually. An Ops seat is €50 / $50 / £44 on Professional and Enterprise. Extra credits, add-ons and onboarding can add to the bill. Buying in the US or Australia? You're on hub-based pricing for now, so these prices don't apply to you. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals.

Starter suits small teams getting the basics in place, with up to 10 paid seats. Professional adds full workflows, reporting and the Ops seat. Enterprise adds the controls bigger and more complex businesses need. On the new model you choose one edition for the whole account.

For a new EMEA portal, you pay HubSpot for your edition, seats and any extra credits, at HubSpot's own prices. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Migration and integrations are partner work on top, and we scope them on a 45-minute call. Buying in the US or Australia? You're on hub-based pricing for now, so this answer doesn't cover your pricing or onboarding.

Yes. Muloo is a technical HubSpot partner. We've been a HubSpot Gold Solutions Partner for about ten years, and we're listed on the HubSpot Solutions Directory. The engineer who builds your HubSpot is on every call. We document what we build and hand it over. No lock-in.

Muloo, a technical HubSpot partner and Cape Town HubSpot consultancy. Prices come from HubSpot's pricing, are dated on this page and apply to new EMEA portals. We don't resell HubSpot licences or add a markup. HubSpot hasn't reviewed this page.