The HubSpot core
A top of funnel that runs without someone remembering to run it.
Target account lists, enrichment, sequenced outreach, intent triggers and routing, built in HubSpot so every touch is on the record and the follow-up happens on its own.
A named specialist replies within one working day. No sales sequence.
What is automated lead generation in HubSpot?
A built prospecting motion: defined target accounts, enriched data, sequenced multi-channel outreach, intent and behaviour triggers, and automated routing into the sales pipeline. It runs in HubSpot so activity, replies and resulting pipeline are all on the same record.
What you get
What you get.
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01
A defined target list
Ideal customer profile turned into an actual, enriched account and contact list, rather than a description everyone interprets differently.
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02
Sequenced outreach
Multi-step, multi-channel sequences with tasks, templates and the timing set, so nothing depends on somebody remembering day four.
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03
Triggers and routing
Behaviour and intent signals that start a sequence or raise a task, and routing that puts the lead in front of the right person with an SLA.
Scope and shape
Scope and shape.
Every engagement is scoped properly before it starts. This is the shape of a typical one.
- Typical duration
- Four to eight weeks Then a tuning period against real reply data
- Prerequisite
- Somebody to actually do the outreach Automation removes the admin, not the conversation
- Tier
- Sequences need Sales Hub Professional A lighter version runs on Starter with workflows and tasks
- Data
- Enrichment source of your choosing We are not tied to one vendor and will not recommend Sales Navigator
Before the pricing changes
Size the new HubSpot pricing model before you commit.
The calculator works out what your seats and credits actually cost under the new model, using your numbers rather than a sales estimate.
- Portal health
- Workflow audit
- Data hygiene
10,000 credits buys one of
- HubSpot-sent emails
- 666
- Workflow actions
- 3,333
- AI service conversations
- 200
- AI content pieces
- 10
How it runs
Target. Equip. Sequence. Tune.
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01
Target
Ideal customer profile turned into a scored, enriched list in the CRM.
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02
Equip
Templates, snippets, documents and the qualification standard.
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03
Sequence
Multi-channel sequences, triggers and routing, built and tested.
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04
Tune
Six weeks of reply data, then cut what does not work.
Somebody with the same problem
What changed, and what it was worth.
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Build · integrations
Rescued and rebuilt across 20+ product lines
A fragmented portal consolidated into one data model with documented integrations and a pipeline people use.
EPI-USE
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Grow · RevOps
An underused portal becomes a growth platform
Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend.
W.consulting
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Build · website
A client portal and a theme-based website
Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves.
Phillips Law
Already know you need this?
Skip the audit. Book 45 minutes.
Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.
Related
What sits either side of this.
These are not silos. Whichever one you arrive for, the next one is already waiting.
Before you ask
The questions we get on this one.
Is this cold email spam?
No. It is targeted outreach to a defined list with a relevant reason to make contact, run inside consent and suppression rules. Volume-first cold email damages the domain that your marketing depends on.
Will it work without an SDR?
Partially. The sequences will run and the tasks will be created. Somebody still has to have the conversation, and that is the part that converts.
What about POPIA and GDPR?
Legitimate interest, suppression lists and consent tracking are built into the design, and the lawful basis for each audience is documented.
Talk to us about automated lead generation
Tell us what is going on.
One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.
- A reply within one working day
- From a dedicated specialist, not an account manager
- No sales sequence unless you ask for one
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