--- title: "HubSpot Pricing 2026: Costs, Seats and Credits | Muloo" description: "HubSpot CRM pricing for new EMEA portals in 2026: seat prices in EUR, USD and GBP, monthly credits, onboarding and two worked examples." image: https://www.wearemuloo.com/hubfs/social/hubspot-pricing-og-1200x627.png --- [Skip to content](https://www.wearemuloo.com/hubspot-pricing#main-content) [muloo](https://www.wearemuloo.com/) - [Build](https://www.wearemuloo.com/build) ▾ - [RevOps](https://www.wearemuloo.com/revops) ▾ - [Grow](https://www.wearemuloo.com/grow) ▾ - [AI](https://www.wearemuloo.com/ai) ▾ - [Products](https://www.wearemuloo.com/products) ▾ - [Resources](https://www.wearemuloo.com/blog) ▾ - [Company](https://www.wearemuloo.com/about) ▾ ⌕ What's broken? [Client Login](https://hub.wearemuloo.com/) [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://www.wearemuloo.com/book-a-call) What is broken - [We just bought HubSpot and nobody has set it up Guided onboarding](https://www.wearemuloo.com/solutions/hubspot-onboarding) - [The portal got away from us Portal rescue](https://www.wearemuloo.com/solutions/portal-rescue) - [We are moving off Salesforce or spreadsheets Migration](https://www.wearemuloo.com/solutions/migration) - [Our systems do not talk to each other Integrations](https://www.wearemuloo.com/solutions/integrations) - [Our website needs a developer to change a word Website build](https://www.wearemuloo.com/solutions/hubspot-websites) What we do about it - [Guided onboarding 4 to 8 weeks](https://www.wearemuloo.com/solutions/hubspot-onboarding) - [Full implementation 8 to 16 weeks](https://www.wearemuloo.com/solutions/hubspot-implementation) - [Portal rescue 3 to 8 weeks](https://www.wearemuloo.com/solutions/portal-rescue) - [Migration 6 to 12 weeks](https://www.wearemuloo.com/solutions/migration) - [Integrations 2 to 10 weeks](https://www.wearemuloo.com/solutions/integrations) - [HubSpot website build 8 to 14 weeks](https://www.wearemuloo.com/solutions/hubspot-websites) - [CRM architecture review 2 to 3 weeks](https://www.wearemuloo.com/solutions/crm-architecture-review) Where to start - [Free HubSpot audit What is actually wrong with your portal](https://www.wearemuloo.com/hubspot-audit) - [Build overview The whole stream on one page](https://www.wearemuloo.com/build) - [Book a call Pick a time, four questions, done](https://www.wearemuloo.com/book-a-call) Free, and yours to keep Run the audit before you decide anything. Data quality, broken workflows, unused licences and automation nobody owns, scored on your own portal. [Run the free audit →](https://www.wearemuloo.com/hubspot-audit) What is broken - [The process lives in people’s heads Sales process workshop](https://www.wearemuloo.com/solutions/sales-process-workshop) - [Sales and marketing disagree on what a lead is RevOps blueprint](https://www.wearemuloo.com/solutions/revops-blueprint) - [Leads come in and nothing happens to them RevOps blueprint](https://www.wearemuloo.com/solutions/revops-blueprint) - [Leadership cannot see the pipeline properly Reporting platform](https://www.wearemuloo.com/solutions/reporting-platform) - [We need a RevOps function but cannot hire one Monthly advisory](https://www.wearemuloo.com/solutions/revops-advisory) What we do about it - [Sales process workshop 2 days](https://www.wearemuloo.com/solutions/sales-process-workshop) - [RevOps blueprint 4 to 6 weeks](https://www.wearemuloo.com/solutions/revops-blueprint) - [Revenue operating system 8 to 14 weeks](https://www.wearemuloo.com/solutions/revenue-operating-system) - [Monthly RevOps advisory Ongoing](https://www.wearemuloo.com/solutions/revops-advisory) Where to start - [RevOps overview The whole stream on one page](https://www.wearemuloo.com/revops) - [CRM architecture review An independent read on what you have](https://www.wearemuloo.com/solutions/crm-architecture-review) - [Book a call Pick a time, four questions, done](https://www.wearemuloo.com/book-a-call) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://www.wearemuloo.com/hubspot) What is broken - [We are not generating enough pipeline Automated lead generation](https://www.wearemuloo.com/solutions/lead-generation) - [Campaigns ship but we cannot measure them Campaign build](https://www.wearemuloo.com/solutions/campaign-build) - [Content stopped after the launch push Content engine](https://www.wearemuloo.com/solutions/content-engine) - [We cannot tell which campaigns produce revenue Reporting platform](https://www.wearemuloo.com/solutions/reporting-platform) - [Marketing is one person doing everything Managed marketing retainer](https://www.wearemuloo.com/solutions/marketing-retainer) - [We spend on ads and cannot tie it to revenue Paid media management](https://www.wearemuloo.com/solutions/paid-media) What we do about it - [Managed marketing retainer Monthly](https://www.wearemuloo.com/solutions/marketing-retainer) - [Paid media management Monthly](https://www.wearemuloo.com/solutions/paid-media) - [Landing page and campaign build 2 to 4 weeks](https://www.wearemuloo.com/solutions/campaign-build) - [Content engine setup 6 to 10 weeks](https://www.wearemuloo.com/solutions/content-engine) - [Automated lead generation 4 to 8 weeks](https://www.wearemuloo.com/solutions/lead-generation) - [HubSpot website build 8 to 14 weeks](https://www.wearemuloo.com/solutions/hubspot-websites) Where to start - [Grow overview The whole stream on one page](https://www.wearemuloo.com/grow) - [HubSpot pricing calculator Size seats and credits on your numbers](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) - [Book a call Pick a time, four questions, done](https://www.wearemuloo.com/book-a-call) New pricing, new portals HubSpot pricing changed on 1 October. New EMEA portals now buy an edition, seats and a shared credit pool. [See what changed](https://www.wearemuloo.com/hubspot-pricing). The calculator sizes it on your numbers, not a sales estimate. [Open the calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) What is broken - [We are asked to allow AI and nobody can sign it off Govern it first](https://www.wearemuloo.com/ai) - [We want an agent that actually does the work Build it properly](https://www.wearemuloo.com/ai) - [We do not know where AI would even help Find the use case](https://www.wearemuloo.com/ai) - [We bought AI tools and nobody uses them Get it adopted](https://www.wearemuloo.com/ai) What we do about it - [Govern Guardrails, scoped permissions, logging, human checkpoints](https://www.wearemuloo.com/ai) - [Build Agents and custom AI against your own data](https://www.wearemuloo.com/ai) - [Use Putting it where it genuinely helps the revenue motion](https://www.wearemuloo.com/ai) - [Adopt The enablement that stops it being bought and shelved](https://www.wearemuloo.com/ai) Where to start - [AI overview The whole stream on one page](https://www.wearemuloo.com/ai) - [Muloo Audit An agent you can point at your portal today](https://www.wearemuloo.com/hubspot-audit) - [Book a call Pick a time, four questions, done](https://www.wearemuloo.com/book-a-call) Govern first Guardrails before the agent. Scoped permissions, logged actions and a human checkpoint anywhere the output touches a customer. [How we govern AI →](https://www.wearemuloo.com/ai) The products - [Muloo Audit Automated HubSpot portal diagnostics](https://www.wearemuloo.com/hubspot-audit) - [Muloo Reporting Leadership visibility across pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Market, account and contact triggers signals.wearemuloo.com](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup Agreed definitions, a dashboard per meeting](https://www.wearemuloo.com/solutions/reporting-platform) - [Signals subscription Which accounts are in play this week](https://www.wearemuloo.com/solutions/signals) - [Free HubSpot audit The diagnostic, at no cost](https://www.wearemuloo.com/hubspot-audit) Overview - [All products What we build and run, and who it is for](https://www.wearemuloo.com/products) - [Why we build our own The Empower argument](https://www.wearemuloo.com/products) Empower Built is not the finish line. Run is. The tooling we use ourselves to speed up delivery and surface what is worth acting on. Available to run on your portal, not just ours. [See the products →](https://www.wearemuloo.com/products) Free tools - [Free HubSpot audit What is actually wrong with your portal](https://www.wearemuloo.com/hubspot-audit) - [Ads ROI calculator What paid would return, before you spend it](https://www.wearemuloo.com/tools/ads-roi-calculator) - [HubSpot pricing calculator Size seats and credits on your numbers](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) - [All tools Everything free, in one place](https://www.wearemuloo.com/tools) Our apps - [Muloo Audit The audit agent, on your portal](https://www.wearemuloo.com/hubspot-audit) - [Muloo Reporting The reporting hub for pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Accounts worth acting on this week signals.wearemuloo.com](https://signals.wearemuloo.com/) Reading - [Resource library Articles, case studies, downloads and tools](https://www.wearemuloo.com/blog) - [Case studies What changed, and what it was worth](https://www.wearemuloo.com/blog/tag/case-study) Free, and yours to keep Point the audit agent at your portal. Data quality, broken workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not. [Run the free audit →](https://www.wearemuloo.com/hubspot-audit) Muloo - [About Who we are and why we exist](https://www.wearemuloo.com/about) - [How we work Diagnose, architect, build, operate](https://www.wearemuloo.com/how-we-work) - [Partners HubSpot and Google](https://www.wearemuloo.com/partners) - [Careers Capability over credentials](https://www.wearemuloo.com/about/careers) Talk to us - [Contact You will speak to a dedicated specialist, not a form](https://www.wearemuloo.com/contact) - [WhatsApp Message us directly, a person replies wa.me](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) Build What is broken - [We just bought HubSpot and nobody has set it up](https://www.wearemuloo.com/solutions/hubspot-onboarding) - [The portal got away from us](https://www.wearemuloo.com/solutions/portal-rescue) - [We are moving off Salesforce or spreadsheets](https://www.wearemuloo.com/solutions/migration) - [Our systems do not talk to each other](https://www.wearemuloo.com/solutions/integrations) - [Our website needs a developer to change a word](https://www.wearemuloo.com/solutions/hubspot-websites) What we do about it - [Guided onboarding](https://www.wearemuloo.com/solutions/hubspot-onboarding) - [Full implementation](https://www.wearemuloo.com/solutions/hubspot-implementation) - [Portal rescue](https://www.wearemuloo.com/solutions/portal-rescue) - [Migration](https://www.wearemuloo.com/solutions/migration) - [Integrations](https://www.wearemuloo.com/solutions/integrations) - [HubSpot website build](https://www.wearemuloo.com/solutions/hubspot-websites) - [CRM architecture review](https://www.wearemuloo.com/solutions/crm-architecture-review) Where to start - [Free HubSpot audit](https://www.wearemuloo.com/hubspot-audit) - [Build overview](https://www.wearemuloo.com/build) - [Book a call](https://www.wearemuloo.com/book-a-call) RevOps What is broken - [The process lives in people’s heads](https://www.wearemuloo.com/solutions/sales-process-workshop) - [Sales and marketing disagree on what a lead is](https://www.wearemuloo.com/solutions/revops-blueprint) - [Leads come in and nothing happens to them](https://www.wearemuloo.com/solutions/revops-blueprint) - [Leadership cannot see the pipeline properly](https://www.wearemuloo.com/solutions/reporting-platform) - [We need a RevOps function but cannot hire one](https://www.wearemuloo.com/solutions/revops-advisory) What we do about it - [Sales process workshop](https://www.wearemuloo.com/solutions/sales-process-workshop) - [RevOps blueprint](https://www.wearemuloo.com/solutions/revops-blueprint) - [Revenue operating system](https://www.wearemuloo.com/solutions/revenue-operating-system) - [Monthly RevOps advisory](https://www.wearemuloo.com/solutions/revops-advisory) Where to start - [RevOps overview](https://www.wearemuloo.com/revops) - [CRM architecture review](https://www.wearemuloo.com/solutions/crm-architecture-review) - [Book a call](https://www.wearemuloo.com/book-a-call) Grow What is broken - [We are not generating enough pipeline](https://www.wearemuloo.com/solutions/lead-generation) - [Campaigns ship but we cannot measure them](https://www.wearemuloo.com/solutions/campaign-build) - [Content stopped after the launch push](https://www.wearemuloo.com/solutions/content-engine) - [We cannot tell which campaigns produce revenue](https://www.wearemuloo.com/solutions/reporting-platform) - [Marketing is one person doing everything](https://www.wearemuloo.com/solutions/marketing-retainer) - [We spend on ads and cannot tie it to revenue](https://www.wearemuloo.com/solutions/paid-media) What we do about it - [Managed marketing retainer](https://www.wearemuloo.com/solutions/marketing-retainer) - [Paid media management](https://www.wearemuloo.com/solutions/paid-media) - [Landing page and campaign build](https://www.wearemuloo.com/solutions/campaign-build) - [Content engine setup](https://www.wearemuloo.com/solutions/content-engine) - [Automated lead generation](https://www.wearemuloo.com/solutions/lead-generation) - [HubSpot website build](https://www.wearemuloo.com/solutions/hubspot-websites) Where to start - [Grow overview](https://www.wearemuloo.com/grow) - [HubSpot pricing calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) - [Book a call](https://www.wearemuloo.com/book-a-call) AI What is broken - [We are asked to allow AI and nobody can sign it off](https://www.wearemuloo.com/ai) - [We want an agent that actually does the work](https://www.wearemuloo.com/ai) - [We do not know where AI would even help](https://www.wearemuloo.com/ai) - [We bought AI tools and nobody uses them](https://www.wearemuloo.com/ai) What we do about it - [Govern](https://www.wearemuloo.com/ai) - [Build](https://www.wearemuloo.com/ai) - [Use](https://www.wearemuloo.com/ai) - [Adopt](https://www.wearemuloo.com/ai) Where to start - [AI overview](https://www.wearemuloo.com/ai) - [Muloo Audit](https://www.wearemuloo.com/hubspot-audit) - [Book a call](https://www.wearemuloo.com/book-a-call) Products The products - [Muloo Audit](https://www.wearemuloo.com/hubspot-audit) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup](https://www.wearemuloo.com/solutions/reporting-platform) - [Signals subscription](https://www.wearemuloo.com/solutions/signals) - [Free HubSpot audit](https://www.wearemuloo.com/hubspot-audit) Overview - [All products](https://www.wearemuloo.com/products) - [Why we build our own](https://www.wearemuloo.com/products) Resources Free tools - [Free HubSpot audit](https://www.wearemuloo.com/hubspot-audit) - [Ads ROI calculator](https://www.wearemuloo.com/tools/ads-roi-calculator) - [HubSpot pricing calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) - [All tools](https://www.wearemuloo.com/tools) Our apps - [Muloo Audit](https://www.wearemuloo.com/hubspot-audit) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Reading - [Resource library](https://www.wearemuloo.com/blog) - [Case studies](https://www.wearemuloo.com/blog/tag/case-study) Company Muloo - [About](https://www.wearemuloo.com/about) - [How we work](https://www.wearemuloo.com/how-we-work) - [Partners](https://www.wearemuloo.com/partners) - [Careers](https://www.wearemuloo.com/about/careers) Talk to us - [Contact](https://www.wearemuloo.com/contact) - [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Client Login](https://hub.wearemuloo.com/) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://www.wearemuloo.com/book-a-call) 1. [Home](https://www.wearemuloo.com/) 2. HubSpot pricing # HubSpot pricing in 2026: editions, seats, credits and what it costs From what we see with clients, new HubSpot portals in Europe, the Middle East and Africa, South Africa included, have bought HubSpot a new way since 1 October 2026. You choose one edition (Starter, Professional or Enterprise), pay per seat (GTM or Ops), and get a monthly allowance of HubSpot Credits that emails, workflow actions and AI agents draw from. [Work out your credits](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) [Book a 45-minute call](https://www.wearemuloo.com/book-a-call) By Muloo, a technical HubSpot partner and [HubSpot Gold Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions/muloo-co-za) · Prices checked 8 Oct 2026 · The new model applies to new EMEA portals · Sources: HubSpot pricing, HubSpot's public seats-and-credits catalogue supplement and knowledge base The new model at a glance Edition Starter, Professional or Enterprise, one for the whole account Seats GTM from €20, Ops from €50 a month Credits 5,000 to 15,000 included every month Applies to New EMEA portals from 1 October 2026 Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. **What does HubSpot cost?** For new portals in Europe, the Middle East and Africa, a GTM seat costs €20, €100 or €175 a month on Starter, Professional or Enterprise. In US dollars that's $20, $100 or $175, and in pounds £18, £90 or £155. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing (still a yearly commitment), or €90 / $90 / £81 a month if you pay annually. Each edition includes 5,000, 10,000 or 15,000 HubSpot Credits a month. Emails HubSpot sends, most workflow actions and AI agent work use credits. Buying in the US or Australia? You're on HubSpot's hub-based pricing for now, so these prices don't apply to you. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. Existing customers, and buyers in the US and Australia, stay on the older hub-based pricing for now. The prices on this page are HubSpot's own. Muloo doesn't resell HubSpot licences or add a markup, so working with us doesn't change what you pay HubSpot. New to HubSpot? Start with [what HubSpot is and what it does](https://www.wearemuloo.com/blog/what-is-hubspot). On this page - [Which pricing are you on?](https://www.wearemuloo.com/hubspot-pricing#which-pricing) - [Editions and seat prices](https://www.wearemuloo.com/hubspot-pricing#editions) - [What uses credits](https://www.wearemuloo.com/hubspot-pricing#credits) - [Worked examples](https://www.wearemuloo.com/hubspot-pricing#examples) - [Add-ons](https://www.wearemuloo.com/hubspot-pricing#add-ons) - [Already a customer?](https://www.wearemuloo.com/hubspot-pricing#existing-customers) Technical HubSpot partner · HubSpot Gold Solutions Partner for about ten years · Listed on the HubSpot Solutions Directory · No licence resale or markup · 50+ HubSpot builds --- ## What changed on 1 October 2026 On 1 October 2026, HubSpot changed how new portals in Europe, the Middle East and Africa buy HubSpot, in our experience with clients. Instead of buying hubs separately, you buy one edition for the whole account, pay per GTM or Ops seat, and get a monthly allowance of HubSpot Credits. Existing customers stay on their current pricing for now. | | Hub-based pricing (before) | Seats and credits (new EMEA portals) | | --- | --- | --- | | What you buy | Hubs, each with its own edition | One edition for the whole account | | Who you pay for | Seats per hub | One GTM or Ops seat per person | | Contacts | Marketing-contact tiers | Record capacity: 25,000, 250,000 or 15,000,000 records | | Usage | Mostly included in the hub | Monthly credits for emails, workflow actions and AI agents | | Extra usage | Tier upgrades | Credit packs, capacity packs or pay-as-you-go with a spending limit | **Who it applies to:** in our experience, new portals in Europe, the Middle East and Africa, South Africa included, from 1 October 2026. Existing customers keep their current pricing for now, but HubSpot's terms let it move older subscriptions to current products, so check before you renew. Buyers in the US and Australia stay on hub-based pricing for now. **What didn't change:** the Smart CRM at the core, the Starter, Professional and Enterprise editions, and onboarding on Professional and Enterprise. We check this page every month. Last updated 8 October 2026. See [What's changed since launch](https://www.wearemuloo.com/hubspot-pricing#changelog). ## Which HubSpot pricing are you on? | If you are | You're on | What to do | | --- | --- | --- | | A new customer in Europe, the Middle East or Africa (including South Africa) buying from 1 October 2026 | Seats and credits | Read on, then [work out your credits](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) | | An existing customer, or buying in the US or Australia | Hub-based pricing, with no change yet | Jump to [Already a HubSpot customer?](https://www.wearemuloo.com/hubspot-pricing#existing-customers) | HubSpot hasn't published a date for moving existing customers. Its [Customer Terms of Service](https://legal.hubspot.com/terms-of-service) say that if you have older products, HubSpot "may choose to move you to our then-current products at any time". So it's worth knowing your numbers before your next renewal. ## Not on HubSpot yet? What you'll pay to start For a new portal in Europe, the Middle East or Africa, your first HubSpot bill has three parts: HubSpot's licence, onboarding and the work to move your data across from Salesforce, Pipedrive, another CRM or spreadsheets. Buying in the US or Australia? You're on HubSpot's hub-based pricing for now, so this section doesn't cover your pricing or onboarding. - **HubSpot's licence.** One edition, a seat for each person and a monthly allowance of credits, at HubSpot's own prices. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing, or €90 / $90 / £81 a month if you pay annually. Muloo doesn't resell HubSpot licences or add a markup. - **Onboarding.** Required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. - **Moving your data.** Migration from your current CRM, and integrations with the tools you keep, are partner work on top. We scope both on a 45-minute call before you buy. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. [See how we move teams to HubSpot](https://www.wearemuloo.com/solutions/migration) · [Book a 45-minute call](https://www.wearemuloo.com/book-a-call) How the bill works ## The three things you pay for now On the new model you pay for three things: one edition, seats for your people and a monthly allowance of credits. 1. Edition One ### One edition for the whole account You pick Starter, Professional or Enterprise, and that edition applies to everyone. You can't mix editions, so Sales Professional with Marketing Starter isn't an option on this model. Starter suits small teams getting the basics in place. Professional adds full workflows, reporting and the Ops seat. Enterprise adds the controls bigger and more complex businesses need. 2. \+ 3. Seats From €20 ### Seats: GTM and Ops A **GTM seat** gives a person full access to HubSpot's marketing, sales and service tools, plus Breeze Assistant and the Smart CRM. Every account needs at least one GTM seat. An **Ops seat** gives access to selected automation, reporting and governance tools, for people who support customer-facing teams. Ops seats are only available on Professional and Enterprise. Starter allows up to 10 paid seats. 4. \+ 5. Credits 5,000+ ### Credits: the monthly allowance Each edition includes HubSpot Credits every month: 5,000 on Starter, 10,000 on Professional and 15,000 on Enterprise. Credits reset monthly and don't roll over, and that includes any extra credits you buy. = your monthly HubSpot bill, before extra credits and add-ons Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. ## HubSpot seat prices and what each edition includes Per seat, per month. EUR / USD / GBP. - ### Starter Suits small teams getting the basics in place. €20 per GTM seat a month $20 · £18 HubSpot sometimes runs a lower introductory Starter price for new customers. Check [HubSpot's pricing page](https://www.hubspot.com/pricing/sales) for the current offer. Ops seats: not available HubSpot Credits a month 5,000 Records 25,000 Calling minutes a month, per GTM seat 100 Conversational records a month, per GTM seat 50 Paid seats Up to 10 - ### Professional Full workflows Adds full workflows, reporting and the Ops seat. €100 per GTM seat a month $100 · £90 On monthly billing, or €90 / $90 / £81 a month if you pay annually Ops seat €50 / $50 / £44 a month HubSpot Credits a month 10,000 Records 250,000 Calling minutes a month, per GTM seat 250 Conversational records a month, per GTM seat 250 Paid seats No cap stated - ### Enterprise Adds the controls bigger and more complex businesses need. €175 per GTM seat a month $175 · £155 Ops seat €50 / $50 / £44 a month HubSpot Credits a month 15,000 Records 15,000,000 Calling minutes a month, per GTM seat 500 Conversational records a month, per GTM seat 350 Paid seats No cap stated Prices in the table are HubSpot's list prices. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing, or €90 / $90 / £81 a month if you pay annually. Monthly billing is still a yearly commitment, and Enterprise is billed annually. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. Marketing contacts are no longer billed separately. Contacts count inside your record capacity. **Seen €60 "Core" and €120 "Front Office" seats elsewhere?** Those come from HubSpot's earlier pilot of this pricing in the Nordics, not the GTM and Ops seats new EMEA portals buy from 1 October 2026. HubSpot's knowledge base notes that accounts bought on seats-and-credits pricing before 1 October 2026 may have Core and Front Office seats. ## What uses credits, and how many Emails HubSpot sends, most workflow actions and AI agent work use credits. These are the main rates. | What uses credits | Credits each | | --- | --- | | Email: one email HubSpot sends | | | 1 to 10,000 sends a month | 15 | | 10,001 to 55,000 sends a month | 5 | | 55,001 to 100,000 sends a month | 2 | | 100,001 sends and up | 0.5 | | Workflows: one workflow action | | | 1 to 10,000 actions a month | 3 | | 10,001 to 55,000 actions a month | 2 | | 55,001 to 100,000 actions a month | 0.5 | | 100,001 actions and up | 0.1 | | One Breeze workflow action | 10 | | AI agents | | | **Customer agent** · one resolved conversation (text channels) | 50 | | **Customer agent (beta)** · one minute of voice conversation | 50 | | **Prospecting agent** · outreach recommended for one lead | 100 | | **Data agent** · one prompt answered for one record | 10 | | **Content agent (beta)** · one piece of content | 1,000 | | **Revenue agent (beta)** · payment outreach for one invoice | 500 | | **Nurture agent (beta)** · one personalised email | 10 | | **Knowledge base agent (beta)** · one new article | 200 | | Other features | | | **Intent** · one company monitored for a month | 10 | | **Quotes** · one accepted quote | 100 | | **Data studio (beta)** · one use of a dataset, by size | 50, 100 or 200 | | **Custom events** · 1,000 events above included capacity | 15 | | **WhatsApp** · one templated message | 20 | | **Calling** · one minute above included capacity | 10 | | **AEO (beta)** · one answer from a tracked prompt | 2 | Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. ### The plain-English version - Every email HubSpot sends uses credits, including marketing, automated and transactional emails. One-to-one emails from a connected inbox don't. - Workflow actions use credits, except branches, delays and go-to actions. Starter's simple automation uses credits too. - An email sent by a workflow is charged twice, once for the send and once for the workflow action. - On Professional and Enterprise, sends and actions covered by an Email Sends or Workflow Actions capacity pack don't use credits until the pack runs out. **What 10,000 credits buys at the first-tier rates:** about 666 emails, or about 3,333 workflow actions, or 200 customer agent conversations, or 10 pieces from the content agent. The cost per email and per action falls as your monthly volume grows. [Work out your credits in the calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) ## When you run out: extra credits, capacity packs and spend limits ### What happens at the limit (from HubSpot's knowledge base) - If you only have your included credits, features that use credits pause when they run out. They start again on your reset date or when you buy more. - Once you've bought extra credits, use above your limit is billed at the pay-as-you-go rate. HubSpot sets an account spending limit of up to 50% above your total monthly credits. - There are no automatic upgrades. Your limit goes back to normal the following month. - You can set limits for the whole account, for each feature and, for buyer intent, for each action. Admins get alerts at 75%, 85% and 90%. ### Extra credits | Option | EUR / USD / GBP | | --- | --- | | Credit pack, 1,000 credits a month for the rest of your term | €10 / $10 / £9 | | Pay-as-you-go, per credit, billed in blocks of 10 credits (EUR / USD) | €0.010 / $0.010 | Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. ### Capacity packs and agents packs (per month, one pack of each type per account) | Pack | What you get | Editions | EUR / USD / GBP | | --- | --- | --- | --- | | Email Sends, Small | 2,000 sends | Professional, Enterprise | €200 / $200 / £175 | | Email Sends, Medium | 10,000 sends | Professional, Enterprise | €1,000 / $1,000 / £870 | | Email Sends, Large | 100,000 sends | Professional, Enterprise | €3,000 / $3,000 / £2,610 | | Email Sends, XLarge | 1,000,000 sends | Professional, Enterprise | €6,000 / $6,000 / £5,220 | | Workflow Actions, Growth | 500,000 actions | Professional, Enterprise | €150 / $150 / £135 | | Workflow Actions, Scaled | 500,000,000 actions | Professional, Enterprise | €900 / $900 / £790 | | Agents, Base | 2,500 credits | Starter, Professional, Enterprise | €25 / $25 / £22 | | Agents, Growth | 40,000 credits | Starter, Professional, Enterprise | €400 / $400 / £350 | | Agents, Scaled | 150,000 credits | Starter, Professional, Enterprise | €1,500 / $1,500 / £1,310 | Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. ### Marketing packs (per month, sends, workflow actions and credits in one price) | Pack | What you get | Editions | EUR | | --- | --- | --- | --- | | Base | 2,500 sends, 250 workflow actions and 2,500 credits | Starter | €150 | | Growth | 10,000 sends, 500,000 workflow actions and 40,000 credits | Starter, Professional, Enterprise | €1,300 | | Scaled | 100,000 sends, 500,000,000 workflow actions and 150,000 credits | Starter, Professional, Enterprise | €5,000 | Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. HubSpot's public pricing shows marketing packs in euros. Worked examples ## What HubSpot costs: two worked examples Illustrative, list prices in euros, before VAT, for new EMEA portals. Onboarding is covered separately below. Example A ### Professional - 5 GTM seats - 1 Ops seat - 8,000 marketing emails a month - 5,000 workflow actions a month Seats**€550** Total a month, seats included - Pay-as-you-go €1,800 - Email Sends pack, Medium Lowest total €1,600 - Growth Marketing Pack €1,850 At this volume, the email pack is the cheapest option shown, and email volume drives the bill more than seats do. If some of those emails are sent by workflows, each one also counts as a workflow action. In US dollars, Example A's totals are the same numbers. Onboarding: required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Show the working Seats 5 × €100 + 1 × €50 = €550 Pay-as-you-go Emails 8,000 × 15 = 120,000 credits. Workflows 5,000 × 3 = 15,000 credits. 135,000 minus 10,000 included = 125,000 credits at €0.01 = €1,250 Email Sends pack, Medium Pack €1,000 covers the emails. Workflows 15,000 minus 10,000 included = 5,000 credits at €0.01 = €50 Growth Marketing Pack Pack €1,300 covers 10,000 sends, 500,000 actions and 40,000 credits Example B ### Starter - 3 GTM seats - 1,500 marketing emails a month Seats**€60** Total a month, seats included - Pay-as-you-go €235 - Base Marketing Pack Lowest total €210 On Starter, the Base Marketing Pack beats pay-as-you-go at this volume. Starter can't buy the Email Sends or Workflow Actions packs, but it can buy marketing packs and agents packs. Show the working Seats 3 × €20 = €60 Pay-as-you-go Emails 1,500 × 15 = 22,500 credits, minus 5,000 included = 17,500 credits at €0.01 = €175 Base Marketing Pack Pack €150 covers 2,500 sends, 250 workflow actions and 2,500 credits A note on pay-as-you-go: HubSpot only bills usage above your limit once you've bought extra credits. Without them, features pause at the limit. So a pay-as-you-go setup starts with at least one €10 credit pack. The totals above already include it, because that pack's 1,000 credits get used. These examples use monthly billing. On annual billing, a Professional GTM seat is €90 / $90 / £81 a month. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. ## Want these numbers for your own team? Our calculator sizes seats and credits on your own numbers. [Work out your credits](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) [Book a 45-minute call](https://www.wearemuloo.com/book-a-call) ## Onboarding: what's required and who you pay For new portals on HubSpot's new pricing: onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Muloo is responsible for your onboarding from day one. The engineer who builds your HubSpot runs it, so the person setting up your workflows, data and reporting is the person you talk to. We document what we build and hand it over. No lock-in. [See how Muloo onboards HubSpot](https://www.wearemuloo.com/solutions/hubspot-onboarding) · [Book a 45-minute call about onboarding](https://www.wearemuloo.com/book-a-call) ## What else can add to the bill Add-ons, limit increases and any partner work. HubSpot's add-on prices, per month: | Item | Editions | EUR / USD / GBP | | --- | --- | --- | | Brands | Enterprise | €1,000 / $1,000 / £870 | | Transactional Email | Professional, Enterprise | €300 / $300 / £270 | | Dedicated IP | Professional, Enterprise | €250 / $250 / £220 | | Data Warehouse | Professional, Enterprise | €1,000 / $1,000 / £870 | | Sensitive Data | Professional (included in Enterprise) | €250 / $250 / £220 | | Records, plus 1,000 | Starter, Professional | €5 / $5 / £5 | | Records, plus 1,000,000 | Enterprise, up to 50 million records | €100 / $100 / £90 | | Phone numbers, plus 5 | Professional, Enterprise | €25 / $25 / £23 | | Root domain, plus 1 | Enterprise | €100 / $100 / £90 | | Standard sandbox, plus 1 | Enterprise | €740 / $750 / £660 | Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. Partner work beyond onboarding, such as integrations, migration or custom builds, comes on top. ## Is it cheaper or more expensive than before? It depends on how much email and automation your portal runs. Mixed teams can pay less, because each person needs one seat rather than one per hub. Heavy senders and automation-heavy portals pay for activity they didn't see on the bill before. Comparing HubSpot with another CRM? The same rule applies. Seats are only part of the bill, so count your monthly emails and workflow actions before you compare. See [HubSpot vs Salesforce: which CRM fits your revenue team](https://www.wearemuloo.com/blog/hubspot-vs-salesforce-which-crm-fits-your-revenue-team-and-when-to-switch). To check, export the last three months of HubSpot-sent emails and workflow actions, then [run them through our calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator). Portal structure matters as much as the price list. [EPI-USE](https://www.wearemuloo.com/blog/epi-use-the-case-for-one-hubspot-across-six-regions) ran six HubSpot portals at about $90k a year. We modelled a one-portal setup at about $49k a year, a modelled saving of about 45 percent. If your portal needs cleaning up before you size it, see [HubSpot portal rescue](https://www.wearemuloo.com/solutions/portal-rescue). Moving to HubSpot from another CRM? See [CRM migration to HubSpot](https://www.wearemuloo.com/solutions/migration). ## Already a HubSpot customer? What to do now Existing customers keep their current pricing for now, but HubSpot's terms let it move older subscriptions to current products, so check before you renew. Use the time to get ready. 1. Know your renewal date. 2. Count your monthly HubSpot-sent emails and workflow actions. 3. Clean out unused seats and workflows nobody owns. 4. Check how many records you hold against how many marketing contacts you pay for. 5. Don't assume you'll be moved at renewal. Wait for HubSpot's notice, and read it closely. Want a second pair of eyes first? Start with the [free HubSpot audit](https://www.wearemuloo.com/hubspot-audit). The findings are yours whether you work with us or not. ## Pricing by region and currency **South Africa.** In our experience, South Africa is on the new pricing for new portals, and South African customers are usually billed in US dollars, not rands. A Professional GTM seat is $100 a month on monthly billing, or $90 a month if you pay annually. Your rand cost moves with the exchange rate, so budget for that. We haven't seen rand prices for this model. **Europe.** Prices are in euros, for example €100 a month for a Professional GTM seat on monthly billing, or €90 a month if you pay annually. **United Kingdom.** Prices are in pounds, for example £90 a month for a Professional GTM seat on monthly billing, or £81 a month if you pay annually. It's £44 for an Ops seat and £9 for each extra 1,000 credits. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. **VAT and tax.** HubSpot adds VAT or other tax at checkout, based on your company address. The prices on this page are before tax. ## How we size credits for clients We size credits in four steps, starting with what the portal is for. 1. Start with the use case: marketing, sales, service or a mix. 2. Count the contacts and records you'll hold. 3. Cover the big, predictable volumes (emails and workflow actions) with packs. 4. Add AI agent credits on top, with a spending limit. It's our own method, built from the HubSpot builds we've done. If you'd like us to run it on your portal, [book a 45-minute call](https://www.wearemuloo.com/book-a-call). ## What's changed since launch - **8 October 2026:** page published. All prices checked. - **1 October 2026:** new seats-and-credits pricing launched for new portals in Europe, the Middle East and Africa, in our experience. ## Not on HubSpot yet? Book a 45-minute call. Muloo is a technical HubSpot partner and has been a HubSpot Gold Solutions Partner for about ten years. We'll size your edition, seats and credits from your current CRM and email volumes, and the engineer who builds your HubSpot is on every call. [Book a 45-minute call](https://www.wearemuloo.com/book-a-call) ## FAQ What changed in HubSpot pricing in October 2026? From what we see with clients, new HubSpot portals in Europe, the Middle East and Africa buy one edition for the whole account from 1 October 2026, pay per GTM or Ops seat, and get monthly HubSpot Credits that emails, workflow actions and AI agents use. Existing customers keep their current pricing for now, but HubSpot's terms let it move older subscriptions to current products, so check before you renew. Does the new HubSpot pricing apply to existing customers? Not yet. Existing customers keep their current pricing, and HubSpot hasn't published a date for moving them. Its terms allow it to move older subscriptions to current products later, so it's worth checking your usage before your next renewal. Does the new HubSpot pricing apply in the US, UK, Australia and South Africa? In our experience it applies to new portals in Europe, the Middle East and Africa from 1 October 2026, so the UK and South Africa are in scope. Buyers in the US and Australia stay on hub-based pricing for now. What happened to buying HubSpot hub by hub? On the new model you don't buy hubs separately. You choose one edition for the whole account, and each person's seat sets what they can use. Can I mix HubSpot editions, like Sales Professional with Marketing Starter? No. On the new model each account has one edition, and seats set what each person can do. What's the difference between a GTM seat and an Ops seat? A GTM seat gives full access to HubSpot's marketing, sales and service tools. An Ops seat gives access to selected automation, reporting and governance tools, for people who support customer-facing teams. Every account needs at least one GTM seat. How many HubSpot credits do I get? Starter includes 5,000 credits a month, Professional 10,000 and Enterprise 15,000. They reset monthly, and unused credits don't roll over, including any extra credits you've bought. Do emails and workflows use HubSpot credits now? On the new model, yes. Every email HubSpot sends uses credits, including marketing, automated and transactional emails, and so do workflow actions, except branches, delays and go-to actions. An email sent by a workflow is charged twice, once for the send and once for the action. On Professional and Enterprise, sends and actions covered by a capacity pack don't use credits until the pack runs out. One-to-one emails from a connected inbox don't use credits. How many credits does a marketing email use? 15 credits per email for the first 10,000 sends in a month, then fewer per email as volume grows: 5, then 2, then 0.5. How many credits do 5,000 marketing emails use? About 75,000 credits a month at the first-tier rate of 15 credits per email. Professional includes 10,000 credits, so the rest comes from extra credits or an Email Sends pack. What happens if I run out of credits? If you only have your included credits, features that use credits pause until your next reset date or until you buy more. Once you've bought extra credits, use above your limit is billed at €0.01 or $0.01 a credit, up to a spending limit HubSpot sets at up to 50% above your monthly credits. There are no automatic upgrades, and admins get alerts at 75%, 85% and 90%. Is pay-as-you-go or a capacity pack cheaper? It depends on your volume. In our Professional example with 8,000 marketing emails a month, the 10,000-send Email Sends pack came to €1,600 a month against €1,800 on pay-as-you-go. On Starter at 1,500 emails a month, the Base Marketing Pack came to €210 against €235. What replaced marketing contacts? Record capacity. Starter includes 25,000 records, Professional 250,000 and Enterprise 15,000,000, and contacts count inside that. Is HubSpot more expensive now? It depends on your volume. Teams that send a lot of HubSpot email or run heavy automation can pay more for that activity. Mixed teams can pay less because each person needs one seat rather than one per hub. Run your own numbers in our calculator. Is HubSpot onboarding required? For new portals on the new pricing, yes. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Who do I pay for HubSpot onboarding if Muloo does it? You pay Muloo. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. The engineer who builds your HubSpot runs it. Does buying HubSpot through a partner cost more? Not with Muloo. The prices are HubSpot's own, and Muloo doesn't resell HubSpot licences or add a markup. What currency do South African HubSpot customers pay in? Usually US dollars, in our experience. South Africa is on the new seats-and-credits pricing for new portals, and the rand cost moves with the exchange rate. A Professional GTM seat is $100 a month on monthly billing (still a yearly commitment), or $90 a month if you pay annually. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. Is HubSpot free? Partly. On HubSpot's new pricing for new EMEA portals, there's one free edition with up to two users, 300 email sends a month and up to 3,000 records, and other limits may apply. The paid editions, Starter, Professional and Enterprise, include the free tools plus paid seats, monthly HubSpot Credits and higher record limits. Buying in the US or Australia? You're on hub-based pricing for now, and this answer doesn't cover its free tools. Source: HubSpot's seats-and-credits catalogue supplement, checked 8 Oct 2026. The new model applies to new EMEA portals. How much does HubSpot cost per user? On the new pricing for new EMEA portals, a GTM seat is €20 / $20 / £18 a month on Starter and €175 / $175 / £155 on Enterprise. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing (still a yearly commitment), or €90 / $90 / £81 a month if you pay annually. An Ops seat is €50 / $50 / £44 on Professional and Enterprise. Extra credits, add-ons and onboarding can add to the bill. Buying in the US or Australia? You're on hub-based pricing for now, so these prices don't apply to you. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals. Do I need HubSpot Professional, or is Starter enough? Starter suits small teams getting the basics in place, with up to 10 paid seats. Professional adds full workflows, reporting and the Ops seat. Enterprise adds the controls bigger and more complex businesses need. On the new model you choose one edition for the whole account. What does it cost to move to HubSpot from Salesforce, Pipedrive or spreadsheets? For a new EMEA portal, you pay HubSpot for your edition, seats and any extra credits, at HubSpot's own prices. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Migration and integrations are partner work on top, and we scope them on a 45-minute call. Buying in the US or Australia? You're on hub-based pricing for now, so this answer doesn't cover your pricing or onboarding. Are you a HubSpot partner? Yes. Muloo is a technical HubSpot partner. We've been a HubSpot Gold Solutions Partner for about ten years, and we're listed on the HubSpot Solutions Directory. The engineer who builds your HubSpot is on every call. We document what we build and hand it over. No lock-in. Who wrote this? Muloo, a technical HubSpot partner and Cape Town HubSpot consultancy. Prices come from HubSpot's pricing, are dated on this page and apply to new EMEA portals. We don't resell HubSpot licences or add a markup. HubSpot hasn't reviewed this page. ## Work out what HubSpot will cost you Our calculator sizes seats and credits on your own numbers. [Work out your credits](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) [Run the free HubSpot audit](https://www.wearemuloo.com/hubspot-audit) [Book a 45-minute call](https://www.wearemuloo.com/book-a-call) Need the full picture across several portals? Ask about our Deep Dive Audit. Price on request. ## Sources - [HubSpot Flexible Seats-and-Credits Pricing catalogue supplement](https://www.hubspot.com/flexible-seats-and-credits-pricing-supplement) - [HubSpot Product and Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) - [HubSpot knowledge base: Use your HubSpot subscription](https://knowledge.hubspot.com/account-management/use-your-hubspot-subscription) - [HubSpot knowledge base: Understand how to use HubSpot Credits](https://knowledge.hubspot.com/account-management/understand-how-to-use-hubspot-credits) - [HubSpot knowledge base: Understand HubSpot order totals, billing, and charges](https://knowledge.hubspot.com/account-management/understand-hubspot-order-totals-billing-and-charges-frequently-asked-questions) - [HubSpot Customer Terms of Service](https://legal.hubspot.com/terms-of-service) - [Muloo on the HubSpot Solutions Directory](https://ecosystem.hubspot.com/marketplace/solutions/muloo-co-za) muloo HubSpot is the core. We architect it, we put the revenue process on it, we grow demand through it, we make it smart with AI, and we run it on our own products. We are AI-first in how we work, so the build moves faster. [Book 45 minutes](https://www.wearemuloo.com/book-a-call) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) 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Ask Muloo Or pick the closest symptom Search Muloo Search - [Our portal is a mess and nobody owns it Portal rescue](https://www.wearemuloo.com/solutions/portal-rescue) - [We are moving off Salesforce or Pipedrive Migration](https://www.wearemuloo.com/solutions/migration) - [We just bought HubSpot and need it set up properly Onboarding](https://www.wearemuloo.com/solutions/hubspot-onboarding) - [HubSpot needs to talk to our other systems Integrations](https://www.wearemuloo.com/solutions/integrations) - [Nobody trusts our reporting Grow](https://www.wearemuloo.com/grow) - [We want AI agents we can actually govern AI](https://www.wearemuloo.com/ai) - [I need to know what HubSpot will cost us Pricing calculator](https://www.wearemuloo.com/tools/hubspot-pricing-calculator) - [I want someone independent to review our architecture Architecture review](https://www.wearemuloo.com/solutions/crm-architecture-review) Nothing matches that yet. Try the search box, or book a call and ask us directly. Not sure where to start? Ask Muloo ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "name" : "Muloo", "sameAs" : [ "https://ecosystem.hubspot.com/marketplace/solutions/muloo-co-za" ], "url" : "https://www.wearemuloo.com/" }, "dateModified" : "2026-10-08", "datePublished" : "2026-10-08", "description" : "How HubSpot's new pricing for new EMEA portals works: one edition, GTM and Ops seats, and monthly credits. Worked examples and a free calculator.", "headline" : "HubSpot pricing in 2026: editions, seats, credits and what it costs", "inLanguage" : "en", "mainEntityOfPage" : { "@id" : "https://www.wearemuloo.com/hubspot-pricing", "@type" : "WebPage" }, "publisher" : { "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "name" : "Muloo", "sameAs" : [ "https://ecosystem.hubspot.com/marketplace/solutions/muloo-co-za" ], "url" : "https://www.wearemuloo.com/" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.wearemuloo.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.wearemuloo.com/hubspot-pricing", "name" : "HubSpot pricing", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "ZA", "addressLocality" : "Cape Town", "addressRegion" : "Western Cape" }, "description" : "Muloo is a technical systems and AI acceleration firm. We architect, build and run HubSpot as the core of the revenue stack.", "email" : "hello@muloo.co", "name" : "Muloo", "sameAs" : [ "https://www.linkedin.com/company/muloo-za" ], "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#website", "@type" : "WebSite", "name" : "Muloo", "publisher" : { "@id" : "https://www.wearemuloo.com/#organization" }, "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "From what we see with clients, new HubSpot portals in Europe, the Middle East and Africa buy one edition for the whole account from 1 October 2026, pay per GTM or Ops seat, and get monthly HubSpot Credits that emails, workflow actions and AI agents use. Existing customers keep their current pricing for now, but HubSpot's terms let it move older subscriptions to current products, so check before you renew." }, "name" : "What changed in HubSpot pricing in October 2026?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Not yet. Existing customers keep their current pricing, and HubSpot hasn't published a date for moving them. Its terms allow it to move older subscriptions to current products later, so it's worth checking your usage before your next renewal." }, "name" : "Does the new HubSpot pricing apply to existing customers?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "In our experience it applies to new portals in Europe, the Middle East and Africa from 1 October 2026, so the UK and South Africa are in scope. Buyers in the US and Australia stay on hub-based pricing for now." }, "name" : "Does the new HubSpot pricing apply in the US, UK, Australia and South Africa?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "On the new model you don't buy hubs separately. You choose one edition for the whole account, and each person's seat sets what they can use." }, "name" : "What happened to buying HubSpot hub by hub?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. On the new model each account has one edition, and seats set what each person can do." }, "name" : "Can I mix HubSpot editions, like Sales Professional with Marketing Starter?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A GTM seat gives full access to HubSpot's marketing, sales and service tools. An Ops seat gives access to selected automation, reporting and governance tools, for people who support customer-facing teams. Every account needs at least one GTM seat." }, "name" : "What's the difference between a GTM seat and an Ops seat?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Starter includes 5,000 credits a month, Professional 10,000 and Enterprise 15,000. They reset monthly, and unused credits don't roll over, including any extra credits you've bought." }, "name" : "How many HubSpot credits do I get?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "On the new model, yes. Every email HubSpot sends uses credits, including marketing, automated and transactional emails, and so do workflow actions, except branches, delays and go-to actions. An email sent by a workflow is charged twice, once for the send and once for the action. On Professional and Enterprise, sends and actions covered by a capacity pack don't use credits until the pack runs out. One-to-one emails from a connected inbox don't use credits." }, "name" : "Do emails and workflows use HubSpot credits now?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "15 credits per email for the first 10,000 sends in a month, then fewer per email as volume grows: 5, then 2, then 0.5." }, "name" : "How many credits does a marketing email use?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "About 75,000 credits a month at the first-tier rate of 15 credits per email. Professional includes 10,000 credits, so the rest comes from extra credits or an Email Sends pack." }, "name" : "How many credits do 5,000 marketing emails use?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "If you only have your included credits, features that use credits pause until your next reset date or until you buy more. Once you've bought extra credits, use above your limit is billed at €0.01 or $0.01 a credit, up to a spending limit HubSpot sets at up to 50% above your monthly credits. There are no automatic upgrades, and admins get alerts at 75%, 85% and 90%." }, "name" : "What happens if I run out of credits?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It depends on your volume. In our Professional example with 8,000 marketing emails a month, the 10,000-send Email Sends pack came to €1,600 a month against €1,800 on pay-as-you-go. On Starter at 1,500 emails a month, the Base Marketing Pack came to €210 against €235." }, "name" : "Is pay-as-you-go or a capacity pack cheaper?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Record capacity. Starter includes 25,000 records, Professional 250,000 and Enterprise 15,000,000, and contacts count inside that." }, "name" : "What replaced marketing contacts?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It depends on your volume. Teams that send a lot of HubSpot email or run heavy automation can pay more for that activity. Mixed teams can pay less because each person needs one seat rather than one per hub. Run your own numbers in our calculator." }, "name" : "Is HubSpot more expensive now?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "For new portals on the new pricing, yes. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee." }, "name" : "Is HubSpot onboarding required?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "You pay Muloo. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. The engineer who builds your HubSpot runs it." }, "name" : "Who do I pay for HubSpot onboarding if Muloo does it?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Not with Muloo. The prices are HubSpot's own, and Muloo doesn't resell HubSpot licences or add a markup." }, "name" : "Does buying HubSpot through a partner cost more?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Usually US dollars, in our experience. South Africa is on the new seats-and-credits pricing for new portals, and the rand cost moves with the exchange rate. A Professional GTM seat is $100 a month on monthly billing (still a yearly commitment), or $90 a month if you pay annually. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals." }, "name" : "What currency do South African HubSpot customers pay in?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Partly. On HubSpot's new pricing for new EMEA portals, there's one free edition with up to two users, 300 email sends a month and up to 3,000 records, and other limits may apply. The paid editions, Starter, Professional and Enterprise, include the free tools plus paid seats, monthly HubSpot Credits and higher record limits. Buying in the US or Australia? You're on hub-based pricing for now, and this answer doesn't cover its free tools. Source: HubSpot's seats-and-credits catalogue supplement, checked 8 Oct 2026. The new model applies to new EMEA portals." }, "name" : "Is HubSpot free?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "On the new pricing for new EMEA portals, a GTM seat is €20 / $20 / £18 a month on Starter and €175 / $175 / £155 on Enterprise. A Professional GTM seat is €100 / $100 / £90 a month on monthly billing (still a yearly commitment), or €90 / $90 / £81 a month if you pay annually. An Ops seat is €50 / $50 / £44 on Professional and Enterprise. Extra credits, add-ons and onboarding can add to the bill. Buying in the US or Australia? You're on hub-based pricing for now, so these prices don't apply to you. Source: HubSpot pricing, prices checked 8 Oct 2026. The new model applies to new EMEA portals." }, "name" : "How much does HubSpot cost per user?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Starter suits small teams getting the basics in place, with up to 10 paid seats. Professional adds full workflows, reporting and the Ops seat. Enterprise adds the controls bigger and more complex businesses need. On the new model you choose one edition for the whole account." }, "name" : "Do I need HubSpot Professional, or is Starter enough?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "For a new EMEA portal, you pay HubSpot for your edition, seats and any extra credits, at HubSpot's own prices. Onboarding is required on Professional and Enterprise. When Muloo onboards you, you pay Muloo for onboarding, not a separate HubSpot onboarding fee. Migration and integrations are partner work on top, and we scope them on a 45-minute call. Buying in the US or Australia? You're on hub-based pricing for now, so this answer doesn't cover your pricing or onboarding." }, "name" : "What does it cost to move to HubSpot from Salesforce, Pipedrive or spreadsheets?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Muloo is a technical HubSpot partner. We've been a HubSpot Gold Solutions Partner for about ten years, and we're listed on the HubSpot Solutions Directory. The engineer who builds your HubSpot is on every call. We document what we build and hand it over. No lock-in." }, "name" : "Are you a HubSpot partner?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Muloo, a technical HubSpot partner and Cape Town HubSpot consultancy. Prices come from HubSpot's pricing, are dated on this page and apply to new EMEA portals. We don't resell HubSpot licences or add a markup. HubSpot hasn't reviewed this page." }, "name" : "Who wrote this?" } ] } ```