Navigating Innovation and Automation

By Carryl Harvey - May 13, 2021

Words like innovation and automation seem to be marketing industry juggernauts – it’s almost impossible to explore the marketing world without hearing them, and for good reason. In order to keep up with the demands of our consumers, and the rate at which digital technology evolves, innovation and automation sit at the heart of effective marketing strategies.

In 2021, businesses and brands are working on repairing the damage caused by a year of almost-apocalyptic proportion – not only did we see a global drop in sales, regardless of industry, but lived through a significant shift in marketing. Social media in April 2021 is not the social media we experienced in April 2020, with few businesses and brands able to keep up – without incurring paradigm whiplash, the race is now on to embrace innovation and automation at warp speed. Regardless of their willingness to catch up, the rate of change can sometimes feel exponential, leaving some decision makers with a bit of digital gout – proverbial growing pains, Benjamin Button style.

There is no denying the fact that navigating innovation and automation can be tricky – make the wrong decision, and it can set you back or break the bank. In the rush to catch-up, businesses tend to lose sight of finding the right marketing solutions, tailored to their needs; and instead, spend money on strategies and systems that produce little to no ROI. And, after the 2020 we all endured, ROI is a key KPI for many decision makers.

When you have clear objectives and goals in mind, finding a solution can be easier – not only do objectives give decision makers a better understanding of what they need to achieve, they also outline critical gaps in existing strategies and processes, making it easier to navigate the various innovation and automation options available. Once decision makers begin looking at digital innovation opportunities and marketing automation tools with a solutions-driven approach, and not from the fear of being left behind, it all becomes a little easier to digest.

Get Clear About Objectives

AdobeStock_232897416When you have clear objectives and goals in mind, finding a solution can be easier – not only do objectives give decision makers a better understanding of what they need to achieve, they also outline critical gaps in existing strategies and processes, making it easier to navigate the various innovation and automation options available. Once decision makers begin looking at digital innovation opportunities and marketing automation tools with a solutions-driven approach, and not from the fear of being left behind, it all becomes a little easier to digest.

How does a decision maker navigate innovation and automaton? By taking stock of the business in its current state, and being realistic of where it needs to be in a certain amount of time. This kind of brutally honest introspection is invaluable, and gives decision makers a sense of control as they assess their options. During this crucial phase, it’s also important to remember that a solutions-focused marketing strategy does not just cover activities, but also assess the current state of operation – from productivity to lead generation – and should include various strategies to optimise and improve.

Find Your Tech Partner

AdobeStock_271566256One way in which decision makers can tackle the task of navigating innovation and automation is to walk hand-in-hand with an innovation partner that can guide and advise them, especially when it comes to getting the best value for their investment. Partnering with an inbound marketing agency – that understands the intricacies of the latest digital innovation and marketing automation – is a powerful tool for decision makers. Not only does it give invaluable insights into future-forward marketing strategy and automation, but it creates various opportunities for growth and enablement.

 

While the industry continues to evolve, so does the need for businesses and brands to pay attention to the undeniable potential that innovation and automation brings. If you’re looking for an innovation partner that prioritizes marketing growth services through innovation and automation, get in touch with Muloo today

 

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