INBOUND 2020 took place 100% online this year. Fortunately, the impact of the event was no less. HubSpot announced many new features and enhancements to the software. We will discuss the most important of these in this blog. HubSpot is fast becoming the standard in the world of marketing, sales and service software. 

To keep an overview, we distribute all important new features over the different areas:

  • Account Based Marketing
  • Marketing Hub
  • Sales Hub
  • Service Hub

Account Based Marketing

Target accounts

The new ABM tools help marketing and sales teams to work better together. How? By better recognizing promising accounts and by better visualizing priorities. The possibilities to personalize and the tools to measure your performance have also been improved.

The Target Accounts tools have become more transparent. The status of projects is easier to follow and that also applies to the various contacts, sales employees and interactions.


HubSpot ABM

HubSpot Marketing

Marketing Contacts

HubSpot will be sailing a different course from October. Previously, you had to pay for all contacts in your database. Soon that will no longer be the case. You can enter up to 1,000,000 contacts and keep them up-to-date.

The counter only starts running when you actually start performing marketing activities or approach a contact. From now on you only pay for 'kilometers traveled'.

Custom Objects

Everyone knows the following objects: Contacts, Companies, Deals and Tickets. You can now expand these objects with additional objects. This can be useful, for example, for a webshop that wants to keep track of orders. Or an IT company that offers software subscriptions. 

By default, objects have certain properties. These 'included' properties have been expanding for a while with custom properties that fit exactly with your company and activities. By adding extra objects you can now completely customize HubSpot.


HubSpot Sales

Configure Price Quote

In addition to new features, existing features have also been further expanded. HubSpot now offers the possibility to create fully detailed quotations. And you have many more graphic options at your disposal, for example adding your own corporate identity.

hubspot quotes

Sales analyzes and reports

The reporting functionality has been expanded, allowing you to penetrate into the depths of your business operations from now on. This gives you a nice overview of the overall status and health of your pipeline. 

With that data you can better manage and guide your teams. The great thing is that by adding Sales Analytics HubSpot you can also quickly generate automatic reports. You can give sales employees targets and track whether they are 'on track' over time.

HubSpot SalesAnalytics

Sales sequences

When you talk about sales automation, you are talking about sequences. It is now possible to add up to fifty contacts to a sequence at once. You can also temporarily put a sequence on hold after completing an interim milestone. You can also link sequences with LinkedIn by integrating the Sales Navigator. Then you can automatically send someone a connection request based on a stage in a sequence.

HubSpot sales Sequences

HubSpot Service


Do you use your own app as an organization? Then that offers possibilities in the field of service. From now on, place the HubSpot chat in your own app to contact your customer in a natural way.


The list of new extensions and features is long. Moreover, it is better to view features in a demo than to describe them in words. Do you have questions about this marketing, sales and service software from HubSpot? Do not hesitate to contact us!

Jarrud van der Merwe

Jarrud van der Merwe