The HubSpot core
A marketing function, without hiring one.
Strategy, content, campaigns, paid media and reporting, run monthly against a pipeline number. We own the calendar, the build and the read. You own the claim and the budget.
A named specialist replies within one working day. No sales sequence.
What is a Muloo marketing retainer?
A fixed monthly engagement that runs the demand side end to end: quarterly plan, monthly content, campaign build, paid media management, lead routing and a reporting pack tied to pipeline created. It is the alternative to hiring a marketing manager plus an agency plus a HubSpot consultant, with one team accountable for the number.
What you get
What the month actually contains.
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01
A plan you can hold us to
A quarterly plan with a pipeline target, broken into a monthly calendar. Agreed up front so nobody relitigates priorities in week three.
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02
Content, end to end
Written, designed, built and published. Articles, landing pages, emails, lead magnets and the social cuts that push them. Not a brief handed back to you.
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03
Paid media, managed
Google, LinkedIn and Meta run against the same funnel, not as a separate channel with its own vanity dashboard. Budget managed, creative produced, landing pages built to receive it.
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04
Lead generation and routing
Target lists, enrichment, sequenced outreach and the lifecycle rules that get a lead to the right rep before it goes cold.
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05
The monthly read
One pack: spend, sourced pipeline, cost per opportunity, what we are changing and why. Delivered in a meeting, not a PDF nobody opens.
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06
The portal stays healthy
Properties, workflows, lists and reporting maintained as the programme grows, so month twelve is not a cleanup project.
Scope and shape
Scope and shape.
Every engagement is scoped properly before it starts. This is the shape of a typical one.
- Commitment
- Three months minimum, monthly thereafter Nothing compounds inside one month
- Ad spend
- Billed to you directly, never through us We manage the budget, we do not mark it up
- What you supply
- Subject-matter access and sign-off Roughly two hours a month of the right person
- Tier
- Marketing Hub Professional recommended Starter works, without smart content or A/B testing
- Measured on
- Sourced pipeline and cost per opportunity Traffic and MQLs are diagnostics, not the goal
Before the pricing changes
Size the new HubSpot pricing model before you commit.
The calculator works out what your seats and credits actually cost under the new model, using your numbers rather than a sales estimate.
- Portal health
- Workflow audit
- Data hygiene
10,000 credits buys one of
- HubSpot-sent emails
- 666
- Workflow actions
- 3,333
- AI service conversations
- 200
- AI content pieces
- 10
How it runs
Plan. Build. Run. Read.
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01
Plan
A quarterly plan against a pipeline target, with the offers, audiences and channels named.
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02
Build
The assets for the quarter: pages, emails, magnets, ad creative and the tracking underneath them.
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03
Run
Published, launched and managed week by week. Budget moved toward what is working.
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04
Read
A monthly pack against the target, and a decision on what changes next month.
Somebody with the same problem
What changed, and what it was worth.
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Build · integrations
Rescued and rebuilt across 20+ product lines
A fragmented portal consolidated into one data model with documented integrations and a pipeline people use.
EPI-USE
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Grow · RevOps
An underused portal becomes a growth platform
Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend.
W.consulting
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Build · website
A client portal and a theme-based website
Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves.
Phillips Law
Already know you need this?
Skip the audit. Book 45 minutes.
Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.
Related
What sits either side of this.
These are not silos. Whichever one you arrive for, the next one is already waiting.
Before you ask
The questions we get on this one.
How is this different from a normal agency retainer?
Most agencies stop at the asset and hand the CRM back to you. We built the portal, so the campaign, the lifecycle, the routing and the reporting are one system. The number we report is pipeline, because we can see it.
Do you actually run the ads, or just build the pages?
We run them. Account setup, audiences, creative, budget management and optimisation, across Google, LinkedIn and Meta. The pages they land on and the follow-up they trigger are built by the same team, which is the whole point.
What if we already have an agency?
Then we usually take the platform, the funnel and the reporting, and let them keep brand and creative. We will say so plainly if the split is not working.
Can we start smaller?
Yes. A single campaign build is the usual way in. Most retainers start as one campaign that worked.
Who owns the accounts?
You do. Ad accounts, domains and the portal are yours, in your name, from day one. Leaving is a permissions change, not a negotiation.
Talk to us about managed marketing retainer
Tell us what is going on.
One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.
- A reply within one working day
- From a dedicated specialist, not an account manager
- No sales sequence unless you ask for one
Rather pick a time now?
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