The HubSpot core
Ads that end in pipeline, not in a dashboard.
Google, LinkedIn and Meta, managed against the same funnel as everything else. Built on landing pages we control and reporting that ties spend to closed revenue.
A named specialist replies within one working day. No sales sequence.
What does Muloo paid media management include?
Account structure, audience and keyword strategy, creative production, landing page build, budget management and weekly optimisation across Google, LinkedIn and Meta, with conversion tracking wired into HubSpot so spend can be reported against sourced pipeline rather than against clicks.
What you get
What you get.
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01
Accounts built properly
Structure, conversion tracking, audiences and exclusions set up so the data is trustworthy before a cent is spent.
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02
Creative and copy
Ad creative, copy and the variants to test them. Produced by us, approved by you.
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03
Landing pages that match the ad
Built in HubSpot, one per offer per audience, so the click lands somewhere that answers it.
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04
Attribution back to revenue
Offline conversion tracking pushed back to the ad platforms, so the algorithm optimises toward deals rather than form fills.
Scope and shape
Scope and shape.
Every engagement is scoped properly before it starts. This is the shape of a typical one.
- Channels
- Google, LinkedIn, Meta We will tell you if a channel is wrong for your buyer
- Minimum spend
- Enough to learn inside a quarter Below that it is guessing, and we will say so
- Ad spend
- Billed to you directly No markup, no spend-based fee
- Typical ramp
- Four to six weeks to a stable cost per opportunity Faster on search, slower on paid social
- Measured on
- Cost per opportunity Cost per lead hides the quality problem
Before the pricing changes
Size the new HubSpot pricing model before you commit.
The calculator works out what your seats and credits actually cost under the new model, using your numbers rather than a sales estimate.
- Portal health
- Workflow audit
- Data hygiene
10,000 credits buys one of
- HubSpot-sent emails
- 666
- Workflow actions
- 3,333
- AI service conversations
- 200
- AI content pieces
- 10
How it runs
Set up. Launch. Optimise. Report.
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01
Set up
Account structure, tracking, audiences and the landing pages the traffic needs.
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02
Launch
Live with a deliberate test matrix rather than one ad and hope.
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03
Optimise
Weekly: budget toward what converts, off what does not, with the reasons written down.
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04
Report
Monthly, against cost per opportunity and sourced pipeline.
Somebody with the same problem
What changed, and what it was worth.
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Build · integrations
Rescued and rebuilt across 20+ product lines
A fragmented portal consolidated into one data model with documented integrations and a pipeline people use.
EPI-USE
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Grow · RevOps
An underused portal becomes a growth platform
Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend.
W.consulting
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Build · website
A client portal and a theme-based website
Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves.
Phillips Law
Already know you need this?
Skip the audit. Book 45 minutes.
Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.
Related
What sits either side of this.
These are not silos. Whichever one you arrive for, the next one is already waiting.
Before you ask
The questions we get on this one.
Do you charge a percentage of spend?
No. A percentage of spend rewards us for spending more of your money. We charge a fixed monthly fee for management.
Can you work with our existing ad accounts?
Yes, and we would rather. The history is worth keeping. We audit the structure first and tell you what needs rebuilding.
What if the ads do not work?
Then we say so and stop. Some buyers are not reachable on paid, and burning a quarter to avoid an awkward conversation is not a service.
Is this separate from the retainer?
It can be. Paid media on its own is a standing engagement. Inside a marketing retainer it is one of the channels rather than a separate line.
Talk to us about paid media management
Tell us what is going on.
One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.
- A reply within one working day
- From a dedicated specialist, not an account manager
- No sales sequence unless you ask for one
Rather pick a time now?
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