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The HubSpot core

A top of funnel that runs without someone remembering to run it.

Target account lists, enrichment, sequenced outreach, intent triggers and routing, built in HubSpot so every touch is on the record and the follow-up happens on its own.

A named specialist replies within one working day. No sales sequence.

What is automated lead generation in HubSpot?

A built prospecting motion: defined target accounts, enriched data, sequenced multi-channel outreach, intent and behaviour triggers, and automated routing into the sales pipeline. It runs in HubSpot so activity, replies and resulting pipeline are all on the same record.

Scope and shape

Scope and shape.

Every engagement is scoped properly before it starts. This is the shape of a typical one.

Typical duration
Four to eight weeks Then a tuning period against real reply data
Prerequisite
Somebody to actually do the outreach Automation removes the admin, not the conversation
Tier
Sequences need Sales Hub Professional A lighter version runs on Starter with workflows and tasks
Data
Enrichment source of your choosing We are not tied to one vendor and will not recommend Sales Navigator

Before the pricing changes

Size the new HubSpot pricing model before you commit.

The calculator works out what your seats and credits actually cost under the new model, using your numbers rather than a sales estimate.

  • Portal health
  • Workflow audit
  • Data hygiene

Open the calculator

10,000 credits buys one of

HubSpot-sent emails
666
Workflow actions
3,333
AI service conversations
200
AI content pieces
10

How it runs

Target. Equip. Sequence. Tune.

  1. 01

    Target

    Ideal customer profile turned into a scored, enriched list in the CRM.

  2. 02

    Equip

    Templates, snippets, documents and the qualification standard.

  3. 03

    Sequence

    Multi-channel sequences, triggers and routing, built and tested.

  4. 04

    Tune

    Six weeks of reply data, then cut what does not work.

Already know you need this?

Skip the audit. Book 45 minutes.

Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.

Before you ask

The questions we get on this one.

Is this cold email spam?

No. It is targeted outreach to a defined list with a relevant reason to make contact, run inside consent and suppression rules. Volume-first cold email damages the domain that your marketing depends on.

Will it work without an SDR?

Partially. The sequences will run and the tasks will be created. Somebody still has to have the conversation, and that is the part that converts.

What about POPIA and GDPR?

Legitimate interest, suppression lists and consent tracking are built into the design, and the lawful basis for each audience is documented.

Talk to us about automated lead generation

Tell us what is going on.

One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.

  • A reply within one working day
  • From a dedicated specialist, not an account manager
  • No sales sequence unless you ask for one

Rather pick a time now?

Book a call

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